Hotels with exclusive model
The
hospitality sector comprises of numerous types of hotels and several diverse
kinds of definitions exist to explain their core characteristics. The present
report aims to put forward some explanations regarding different kind of novel
concept hotels. For instance Suguaw and Enz (1999) had stated a growing number
of hotels today, utilize home type atmosphere to differ themselves from others.
So now the question arises, what exactly can be defined to be home type
atmosphere? Further, every home is different.
Videographer and author YPMA’s
statement in his book Hip and hotels –escape can be quoted in this regard, that
there is an urge to get away from all the hustle bustle of modern lifestyle.
These are few of the aspects that push the requirement for novel concepts in
the hotel business and it also tells the cause of such diverse and numerous
explanations for them. The main aspect is not the novel idea that the hotel
uses to differentiate itself but the experience one gets by staying in the
hotel..
According
to Pine and Gilmore (2002), Good services results in unforgettable stay for
consumer which guarantee that they will visit hotel more frequently. Brown
(2002) commented that hotels are required to build up good image for getting
regular consumers as because consumer preferences are at most important.
Various exclusive models hotels can be categorized in two types. Different
unique concept hotels can be divided into specific groups. There is not much
difference in these categories which is sometimes difficult to recognize as a
hotel based on themes can be designer also, similarly, a designer hotel can be
a lifestyle hotel. A description of hotels with exclusive models is as follows:
Explanations
of Hotel models
Hotels
based on themes
Pine
and Gilmore (2002) stated that a theme for a hotel is a fundamental concept,
resulting in unforgettable stay for consumer. The most famous hotels based on
theme are the Walt Disney Hotels and Resorts which provides the customer with
memorable experience. Further hotels based on theme concept are in Sweden-
·
The Icehotel,
·
Jukkasjärvior Stora Hotellet,
·
And Fjällbacka.
The
Icehotel is the world’s biggest igloo as per their information sheet. According
to Hip Hotels – Escape, its pillars,
cathedral pews, cinema chairs, bed frames,
glasses and more are prepared by ice while theme of Stora Hotellet and
Fjällbacka as discussed previously is founded ship captain theme and the twenty
three rooms are based on the theme and
titled on the names ports liked by him, journeys and women. The idea behind the
theme of hotel is story narration. Bower, et al. (2002) stated that hotels
based on themes themed hotels are much increasing in the hotel business. They
suppose that entire market have segment of costumers who are not only interested
in stay but also in exciting experience.
Design
Hotels
Clause
Sedlinger (2003), CEO and head for design hotels, stated that TM which is a
worldwide group with only designed hotels as present travelers are looking for
private answers, extreme attractiveness, wonders and secrets. The consumers are
interested to experience into the other spheres of insights. Helen Pippins
(2003), employee of the same company states that during 90’s the consumers
found themselves in a time of simple innovation at every high-class place.
Quality is extremely significant with cost price became an anticipated element
of the hotel. Present consumers as stated by Pippins. (2003) has natural wish
to get away from their routine life and desire that hotels should not be like
their home but a place for predetermined contentment. The hotels are building a
routine image and getting together with like-psychology consumers. The design
hotels TM had meeting with few hotel proprietors and general managers of their
business. Nicholas Rettie,
GM for the Great
As
stated by Overlook Hospitality Management (2001), design hotels are special,
exclusive and they give unambiguous information of uniqueness which will catch
the attention of a particular kind of consumer who is much eager to know what the
hotel predicts regarding him, than the services offered.
Boutique
Hotels
As
per the findings of PriceWaterHouseCoopers, PWC (2003), boutique hotels
constitutes their own place in the lavishness/first-class hotel industry with
no recognization of hotel chains. These hotels comprise of exclusive
characteristics and extreme up to date features with normally eighty six rooms
in each hotel. The room demonstrates combination of fashionable designs with
ultra-modern ways and their most remarkable characteristic is the exceptional
services with authentically special consumer associations. Sanderson Hotel is famous Boutique hotel
inspired by Philip Starck, and One Aldwych, London. In Europe more than hundred
boutique hotels are present with eighty seven latest ones, the same of 7,000
hotel rooms are presently being considered which shows rise of eighty seven %
during 2002 as per the findings of PWC (2003). As reported by Steve Rubell of
Studio fifty four in The New York Times (1984) while discussing the pattern of
their latest boutique hotel, Morgan’s Hotel, New York said that they attempted
to project it same as house making it private with the atmosphere that has
style and making customer feel extraordinary and exclusive while providing all
the required facilities .
Lifestyle
Hotels
Various
descriptions of word ‘lifestyle’ and lifestyle hotels have been found.
Overlook
Hospitality Management (2002) suggested that
lifestyle hotels focuses on the touching requirements of the customers
and sharing similar design of uniqueness
and distinctiveness and are also known
as ‘design’ hotels or ‘boutique’ hotels.
To
read more…….
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Research & Publications LLP
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