Thursday, 8 June 2017

Title - Cross cultural challenges between America and China

Title - Cross cultural challenges between America and China



















1.      Introduction

Due to globalization of world-trade, overseas investors are attracted towards Chinese market. The trouble of cross-cultural organization comes into existence as the collaboration between China & its culturally diverse foreign associates keep on increasing at an exceptional rate. The study depicts views on the common cultural dissimilarities between America & China through the application of cultural dimensions of Hofstede. Moreover, it helps to develop understanding regarding influence of these cultural dissimilarities on their business activities regarding following concerns - supportive plans, work-group characteristics, decision-making, motivation systems and conflict management.
This report is focusing on a global company from a western economy, i.e. America contemplating a joint venture with a foreign partner in China and analyzing the cultural difficulties that are likely to be encountered.
The twenty first century paves the way for globalization in world-trade. International trade faces various concerns due to cultural dissimilarities. The survey was conducted in order to find out main challenge while pursuing international business which revealed that cultural dissimilarities is one of the topmost concern along with law, verbal communication, price competition, time differences, knowledge, deliverance, overseas exchange and cultural differences. Hofstede (2003) stated that there is a little in every nation called 'management', but its significance varies to a bigger or lesser degree from one nation to another.
It may be taken into consideration that various global organizations have failed because of ignoring cultural differences. Though, internationalization of the world economy resulted in prospects for international alliance among various nations but has also resulted in different challenges and concerns regarding efficient management of associations with diverse cultures. 
Due to increased significance of the China market in the global market, various global corporations depicted their interest for entering Chinese market for exploring trade prospects. They entered the vast market through joint ventures, mergers or acquisitions which stimulated the requirement for study of cultural dissimilarities in China. It was stated that severe challenges due to cultural dissimilarities such as communication problem, raised probable transaction costs, various aims and methods for collaboration and operations have resulted various unsuccessful Sino-foreign collaboration projects. The main concerns for the corporation willing to enter Chinese market are as follows:
Ø  The way to be aware of China
Ø  The ways to do trade with Chinese citizens

2.      Common Cultural dissimilarities

Being the largest market and almost certainly the most attractive of all Asian markets is pursuing international alliances with variety of overseas associates. Along with the FDIs from Asian nations, the 2nd major investors are from North America while 3rd major investors are from Europe. Therefore, it is important to study the cultural dissimilarities between China along with its global trade associates in North America and Europe. 

For explaining the variations between the West and China, Hofstede's four cultural dimensions may be referred. Many researchers tried to explain the concept of culture but Hofstede initially adopted a realistic way for problem-solving in the field & associated culture with management. Hofstede (2000) defined culture being a shared programming of the human mind, differentiating the individuals of one group from other group.
Additional study by Javidan(2002) recognized a 5th aspect known as longer period orientation or lesser period setting. Hofstede (2001) stated that through the comparison of few Western nations and China and these 5 aspects as per their cultural dimension points, few faltering concluding statements can be stated. Firstly, Western nations appear to be normally lesser (Canada 40, United States of America 50, United Kingdom 30, France 70 and Germany 45) than China (80) in power distance.

To read more…….
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