TITLE - SUN TRAVEL
& TOURS
Table
of Contents
1. Company Profile
1.1 Introduction
1.2 Products
1.3 Key customers
1.3.1 Tour companies
1.4 Business process
1.5 Product Pricing
1.6 Capital Investment
1.7 Performance Measurement
1.8 IT and E-business
2. Introduction
2.1 PEST Analysis
2.1.1 Political Factors
2.1.2 Economic Factors
2.1.3 Socio-Cultural Factors
2.1.4 Technological Factors
2.3 SWOT analysis
3.1 Internal Analysis
3.2 External Analysis
2.4 Porters ‘Five
Forces’ Model of Competition
2.4.1 Rivalry amongst Existing Firms:
MODERATE TO HIGH
2.4.2 Bargaining Power of Buyers: MEDIUM
TO HIGH
2.4.3 Bargaining Power of Suppliers: LOW
2.4.4 Threat of new entrants
2.4.5 Threat of Substitute Product
2.5 McFarlan’s
Strategic Grid
2.6 Value Chain
Analysis
2.7 Application of Tool
7.1 Inbound logistics
7.2 Outbound logistics
2.8 E Business strategy
2.8.1 The E business strategy
3. Social Networking
and Its Impact on E-Business
4. Critical Success
Factors
5. Conclusion
6. References
SECTION
A
1.
Company Profile
Sun
Travel and Tours, Maldives
1.1
Introduction
Sun
travels and Tours Pvt Ltd is one of the fastest growing tour and travel
companies in Maldives. The company was founded in 1990 as a small tour agency
by Mr. Ahmed Siyam Mohamed (Sun Travels
and Tours, 2012). Since then the company has grown as
leading tourism brand in the country. The Company has an assortment of travel
plans that are hugely popular among the tourists and are a household name in
Maldives and they also possess relation with the top resorts in the country and
international hotel chains.
The
company presently employs more than 150 employees and possesses connections
with over 200 sales and travel agents in the Maldives.
The
company has placed its primary objective as to consistently retain superior service levels at par with
the requirements of valued customers and become the leading Travel and Tour
Company in the world for Maldives bound tourism (Sun Travels and Tours, 2012).
1.2 Products
The
company‘s portfolio of products and services comprise of a variety of exclusive
resorts and safari boats. The product range of the company can be classified in
the following segments:
I.
Properties
a.
Resorts
The
company currently owns two four star resorts, further the company also has
relation with numerous resorts and tour operators and have the capacity to
achieve stay arrangements for twenty thousand people annually (Sun Travels and Tours, 2012).
b.
Boats
and transfer vessels
The
company currently owns several transfer boats to facilitate the transfer of
passengers between airports and resorts. The company also owns a cruise vessel
called the sunset queen.
a.
Services
These
comprises of services in the range of:
a.
Resort
bookings
Resort
bookings are conducted through tour operators that have been provided the
contract from the company. The company is in possession of more than five
hundred bed at different resorts.
b.
Recreational
services
The
company has become a popular brand name in Maldives and its recreational
services like diving schools , spa and wellness are hugely popular in Maldives
bound tourism market.
1.3 Key customers
The
company has presence in countries across the five continents of the world
through contracts with tour operators. The rising population of tourists
seeking exotic locations across various countries combined with the growing
popularity of Maldives globally has guaranteed a considerable demand for its
products and services in the international market as well.
1.4 Business process
The
business operates through an association of agents and the company’s core
operatives and employees. As part of the core operation the company has
established various centers across the Maldives as well as its own resorts and
hotels. The staffs at these centers regulate and administer the inflow of the
visitors. They are responsible for generating the information of visitors,
administrating the receiving of the guests through association with various
hotels resorts and transfer boats and also perform bookings and generate the
cash invoices and receipts.
Further
the company has also instated permanent managers in each country of operations
whose primary function is to keep an eye on the market trends, demands and
requirements of varied customers and to monitor the quality of services.
1.5 Product Pricing
The pricing
policy is jointly framed by the Marketing and sales department and the finance
and accounts department of the company. There are a number of factors that
determine the characteristic of the pricing policy. The main factor affecting
the pricing policy is the market condition.
The pricing of
the individual service is primarily based on the following aspects:
Ø Cost incurred in
providing one unit of the individual service
Ø Break Even
analysis
Ø The market
conditions
Ø Competition for
the same service in the market
Ø Historical
figures for the sales as and sales forecasts for the future.
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