REPORT ON NIKE

REPORT ON NIKE

Q.1 Describe the main business of the NIKE

Nike, formerly recognized as Blue Ribbon Sports (BRS), was established in 1964, by University of Oregon by a sportsperson Philip Knight and his trainer Bill Bowerman. The corporation primarily worked as a distributor for Japanese shoe maker Onitsuka Tiger which is now ASICS. Moreover, NIKE Inc. was integrated in 1968 under the regulations of the state of Oregon. 

Nike focused in producing an extensive variety of products. They are privileged in the manufacturing of footwear especially sports and athletic as well as relaxation and informal footwear. Nike also manufactures sport clothing, accessories and sport utility tools for not merely the sports teams and the general people in the US, but also internationally and worldwide.

The primary business activity of Nike is its design, growth and expansion and international or global promotion and advertising of superior quality products such as footwear, clothing, accessories and tools and instruments. Moreover, NIKE is the biggest seller of sporty footwear and clothing in the globe. According to Nike, they market their products to various retail accounts and most of them are NIKE’s owned retail stores and for direct selling NIKE use its website and generate sales from internet as well, This process of direct selling through internet selling is known as “Direct to Consumer” operations by NIKE and through a merger of various autonomous distributors and licensees, NIKE sells its products in more than 180 countries around the globe. Nearly all the products of NIKE are also produced by autonomous suppliers and most of the footwear and clothing products of NIKE are manufactured outside the United States, while sports’ tools and instruments s are manufactured both in the United States and overseas.

Therefore NIKE endeavors for superiority. Moreover, NIKE is a huge organization that prolongs to perform sound, even in this uncertain economic condition. Furthermore, the company is persistent about innovating to attain its complete impending. Even though having little ups and downs inside the organizations, NIKE prolongs to manufacture and market superior quality sport-stimulated products.

Q.2 what is the goal of the NIKE according to the annual report?

Nike is an international leader in the design, promotion and circulation of superior quality sport-stimulated products like footwear, clothing, accessories and tools. Entirely owned NIKE subordinates comprise, Converse, Cole Haan, Umbro International, and Hurley International LLC, Limited.

The primary objective of the company is to hold on its heritage of pioneering ideas, whether to produce products that facilitate sportspersons of all rank of capability that attain their prospective, or to generate business opportunities that place the company distant from the rivalry and offer worth for its investors.

NIKE designs, produces, market and promote superior quality footwear, clothing, and accessories and related equipments globally. The main goal of the company is to send significance and worth to its investors by constructing an advantageous international portfolio of well-known sports products. The tactic of the company is to attain enduring profits and development by creating innovative products, forming profound relationships with customers through its products and distributing persuasive retail production and familiarities.

Moreover, in order to attain enduring profits and development NIKE prolongs to strive to offer and present values to its investors pouring operational superiority in numerous key parts:

Ø  Building a competitive advantage in the supply chain through operational regulations.

Ø  Tumbling product costs through a sustained focus on incline production and product design that attempts to eradicate dissipate.

Ø  Enhancing promotion and managerial expenditure efficiency by focusing on reserves that impel economic income in the form of increased revenue and profit margin, and influence offered infrastructure transversely the portfolio of products in order to eradicate duplicative expenses,

Ø  Enhancing efficiency of functioning resources, and organizing resources efficiently in order to generate worth for its investors.

Therefore, with the help of implementation of these strategies, the enduring economic goals of the company persist to be:

Ø  Elevated single-digit profits escalation

Ø  Bigger return on invested assets and resources as well as hastened cash flows

Ø  Constant outcomes through effectual management of the varied portfolio of businesses of NIKE.

Therefore, the company is dedicated to intensify their novelty schedule and lashing development at the group, product and country level. Moreover, NIKE admits the variable condition of the economy and whilst they are not resistant to those aspects, they consider exterior forces do not manage the company's fortune. Furthermore, the company also observes enormous prospect to impel development by implementing effective strategy in order to renovate the market; also NIKE observe terrific opportunity in developing their operational potentials and prolong to improve their process.

To read more…….

Contact us -

Writekraft Research & Publications LLP

www.writekraft.com

OR Call us @ +91- 7753818181, 9838033084

Or email us: writekraftuk@gmail.com