TITLE - STUDY ON ONLINE
MARKETING FLIPKART.COM
Abstract
The
purpose of the research Study on online marketing flip kart company and how
these strategies can improve the management of the company.
The
introduction to the research consists about a description about the background
of the study with an introduction to the flipkart Company and the various
strategies of the management development. The present policies of the Company
have also been discussed in a summarized form. The various objectives of the
study have been outlined. Further the significance of the study to the company
as well as the significance relating to the general development of the
strategies has been shown. Based on the significances and the objectives, the
purpose of the study is clearly presented.
The
methodology has been utilized to conduct the study. Also the various other
researches have been discussed with an introduction to the type of methodology
used in the study. The qualitative and the explorative cum descriptive
methodology used in the study have been described along with the data
collection measures and their limitations. The various tactics applied to
minimize and counter balance these limitations have also been explained.
The
works of various theories pertaining to the subject has been discussed in this
section. This review was important to gain knowledge about the various
theories, concepts and the strategies that can help to analyze the issue and
the subject of the study.
The
analysis of the various policies and the results and findings of the data
collected through the primary and secondary data sources.
The
analysis is followed by a conclusion to the research. The conclusion consists
of the discussion of the various human resource management strategies of the
company with the literature review to analyze their relevance and weaknesses.
Further the suggestive measures are also discussed. Thus, providing areas of
the future study in the subject and explains the various applications of the
research.
Chapter 01
1.1 Introduction
Introduction Internet is primarily a source of
communication, information and entertainment, but increasingly, it also acts as
a vehicle for commercial transactions. Since the explosion of the web as a
business medium, one of its primary uses has been for marketing. Soon, the web
could become a critical distribution channel for the majority of successful
enterprises (Thompson 2002). Internet is a large repository of information,
ever expanding database and a true knowledge hub. The impact of internet over
people has grown over a period of time and people started trusting internet and
they bank over the internet for major activities, be it personal, official and
business related. Therefore this presents the perfect scenario for the
entrepreneurs to market their products across the globe, to a large customer
base that their sales force cannot even dream of identifying. Getting on the
wings of internet technologies, organizations can easily enhance their overall
worth by reaching to new heights of success. Online companies can engage in
fruitful marketing activities by using effective new media marketing strategies
to boost their product offering in the online market. Thus, the study is done
to analyse the importance of online marketing as one of the strategy for the E-
Entrepreneurs to develop their business globally to enlarge their marketing
segment among Indian E-Entrepreneurs. Also the role of internet has various
purposes and needs amongst its users since the E-entrepreneurs use internet as
one of the marketing tool to expand their business communication, from b to b
and to other customers to maintain good relationship and interactive business.
Online marketing Advertising in internet provides a major
contribution to brand competition in the market. Advertising here not only
provides information about a product or service but also promotes innovation.
Besides it also facilitates consumer satisfaction. Big and small companies,
individuals of all walks of life, major and minor events, concepts, etc.,
nowadays lay their base on online marketing to get recognized in the market
(Zarrella, 2010).
According to
Pierre Omidiyar of eBay “When eBay was started, it was just a hobby, an
experiment to see if people could use the Internet to be empowered through
access to an efficient market. It was really about helping people connect
around a sphere of interest so they could do business.” For the past few years, the Indian online
marketing sector has been witnessing tremendous growth, and contributing
significantly to the country’s GDP. Though the country’ online marketing sector
is highly unorganized, organized online marketing is growing at a rapid pace to
grab a considerable market share. According to our new research report, with
the growth in organized online marketing, the online marketing segment is
emerging as a new platform in the market. It is estimated that the online
marketing market will grow at a compound annual rate of around 39% during FY
2013 to FY 2016.
To read more…….
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