TITLE
- BUSINESS EXPANSION IN LATIN AMERICA: OPPORTUNITIES AND CHALLENGES
Table of Contents
1.
Introduction
Similar to China, Indian interest in Latin America
involves a combination of trade, investment and geostrategic cooperation. Trade
and investment opportunities continue to be dominated by South American natural
resources in minerals, energy and agriculture. But Indian firms are also
interested in investment for manufacturing and export for expanding Latin
American consumer markets.
Companies
that wish to conduct business abroad take up the challenge of entrance to
international markets. It is increasingly difficult for companies to follow
only one preferred mode of operation in foreign markets through time. Not only
are external environmental factors likely to induce changes, but the internal
capacity of a company to perform in different ways, as internationalization
proceeds, is likely to be affected by such aspects as growing international
experience and knowledge and staff changes.
It
is a common practice that companies operate in a niche market within a country
without ever expanding into new markets. However, in order to achieve increased
sales, brand awareness and business stability, companies often decide to enter
new markets. Developing a market entry strategy involves a thorough analysis of
how foreign markets operate, and of potential competitors as well as possible
customers. In order to be successful, companies must be able to adapt to the
new environment.
Although
internationalization offers great advantages for companies, it also includes a
great amount of risk. Indeed, different trade policies are used in order to
hinder international trade and as a result, encourage protectionism through
trade barriers. Both tariff and nontariff barriers are widely used among
nations worldwide.
Success
in Argentina, as in all emerging markets, requires genuine commitment from
investors. When a foreign company wishes to enter these markets, additional
challenges are faced. Without a long-term view, foreign firms are likely to
flee at first sight of trouble.
Therefore, this research highlights several points that an Indian
company should consider, plan and implement carefully when doing business in
Argentina.
Latin
America is a tough continent in which to do business. Nonetheless, it can offer
expensive gifts for international companies ready to take the threat. Working
in the rising markets needs the vigorous, progressing assessment and management
of risk. The threat remains ever
present and subsequently, the gifts will also be massive. The capability of
Latin American economic markets is no longer neglected. North America, Asian
and European markets balance a considerable awareness in the region regardless
of the volatility that particularizes business in the region. This research
study marks the significance of these markets worldwide with a special
attention on Argentina. International
trade is the transfer of products and services across global boundaries.
Internationalization is thought to important character as an increment
alternative in the companies, and it provides prospects, which cannot be gained
through household operations. The internationalization of a company is tough
and at times can be very important on the future of the business.
This
research starts with the theoretical part that represents the Argentine
business market with an economic approach, international trade prospects and
approaches to the market admission. The experimental part of this research
implies, it makes use of the qualitative method to find the research
difficulty.
The
primary objective of this research is to enlighten the steps to be taken by an
Indian export company when beginning business in Argentina. This is the reason
why the research discusses the challenges can provide the Indian company to
plan and execute their market starting better and therefore have more chances
of advancing
1.1.
Company Profile
Divi’s
Laboratories
Divi’s laboratory is engaged in the
manufacture of generic and various other types of pharmaceutical medicals. The
experimentation centre of Divi’s is engaged in the creation of different forms
of generic drugs, traditional things were taken as the key ingredients in the
manufacture of the medicines. The company have formed many diverse factories in
which the things that are related to the manufacture of different things could
be made. In such a short span of time the company has been able to form and
expand the operations for the company so that the people could be able to earn
more and more profit at the same time.
1.2.
Aims and Objectives
The
present research aims to analyze the feasibility and business prospects of
diversification of the company’s operations in Argentina. A key aspiration of
the study is to study the opportunities in the Latin American markets,
specifically Argentina.
Specifically
the objectives of the study can be listed as:
Ø To
explore the importance of Latin American markets globally with a special focus
on Argentina
Ø To
discuss business environment of Latin America
Ø To
analyze various challenges to be faced by a company in order to expand its
business operations in Latin American markets
Ø To
analyze the prospects of business expansion in Argentina
Ø To
suggest various measures that an Indian company should consider, plan and
implement carefully when doing business in Argentina.
To read more…….
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