Friday, 9 June 2017

Title - Building a Culture of Innovation to Attract & Retain Talent within ALFARA’A India

Title - Building a Culture of Innovation to Attract & Retain Talent within ALFARA’A India
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Table of Contents






1.      Introduction

1.1.            Background

The financial recession is distressing workers around and employment and retention are appearing to obtain the main hit (Forgacs, 2009).In the words of Hebenstreit (2008) employee retention is an important cause of anxiety and cost for every organization association. 
Withers (2001) had stated that retaining workers has not only become a cause of concern in the current scenario but also the method to acquire the talent has also tainted noticeably. This is since the way workers sight their job has become different than was earlier, a reality that has amplified command on associations to spend in worker preservation programs. Companies now require advance techniques and innovative tactics for obtaining, motivating, and retaining talented employees.
Though, there are probable restraints for internal and overseas reserves in India, lack of a single controller to watch trade practices existing in Indian real estate marketplace is professed to be a threat for investors. This is because a single body is not enough to exercise full control and monitoring of so many companies and organization in operating in the sector. With the liberalization of employment standards, important opportunities for recruitment have grown into real estate; but accessibility of such talent is still is not easy Development of the real estate market will guide to the combination of foreign ventures and acceptance of worldwide best performances by real estate companies. Developers will act in more planned way, and turn out to be clearer to gain chances of rising in the marketplace. The obtainable pool of both accomplished & semi-skilled workers in the industry is scarce; hence demand-supply is being affected and is impacting business high time. Employee retention planning helps associations to offer efficient workers communiqué for the commitment to improve labor force and holds the key for commercial initiatives. It also offers full maintenance for marketing-communication operations by serving the organization to make clients faithfulness by individuals and positioning the company’s exclusive goods and services in today’s packed out market.
The company chosen for the present research is the ALFARA’A group; in this company I work as director of Indian operations, and have done the research on this project. Currently we have our headquarters in United Arab Emirates and the yearly turnover of the companies is in billions and the organization presently has about 22000 employees that are spread throughout the world. The company is doing many works at the same time like the construction business, aluminum and glass manufacturing, core infrastructure, real estate development with nearly twenty percent of employees working real estate business of the company.

1.2.            Objective of the study

Employee retention is commonly considered to mean the ability to maintain a stable workforce (Forgacs, 2009). It is often linked to morale and to organizational productivity (Forgacs, 2009).
The objective of the present study is to analyze the ways through which the organization can retain talent for a minimum of three years. Further, the research also aspires to conduct in depth analysis of methods and tactics through which the organization attract quality talent.

1.3.            Research questions

Based on the research objective the following research questions have been framed:
Ø  How does the organization ensure that talent is retained for at least 3 years?
Ø  How can the organization convert itself into a Brand name which shall attract quality talent?



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