Title - Reports
on Business Elements
Table of
Contents
1. Business Profile
1.1 Purpose
of the Business Plan
1.2 Mission
1.3 Vision
1.4
Business Goals
1.5 Key
customers
1.6
Background of the Business
1.7
Personal Background
1.8
Location of the Business
1.9 Legal
Framework of the Business
1.9.1
Company registration and Licensing
1.9.2
Environmental Regulations
1.9.3
Core Products and Offerings and Competitive Advantage
1.10
Critical Success Factors
2. Environmental/Situational Analysis
2.1
Industry’s Outlook and Current Trends
2.2
Analysis of Key Competitors
2.2.1
Sunshine Retail Pvt. Ltd.
2.2.2
Mishree Communication
2.2.3
Dhanraj Service Center
2.3 PEST
Analysis
2.3.1
Political Factors
2.3.2
Economic Factors
2.3.3
Social Factors
2.3.4
Technological Factors
2.4
Porter's Five Forces Analysis
2.4.1
The Threat of New Entrants (LOW)
2.4.2
The Threat of Substitutes (LOW)
2.4.3
Bargaining Power of Buyers (HIGH)
2.4.4
Bargaining Power of Suppliers (MODERATE)
2.4.5
Degree of Rivalry (HIGH)
2.5 SWOT
Analysis
3. Marketing Plan
3.1 Market
overview
3.2
Benefits for the Target Customer
3.3
Marketing Objectives
3.4
Product/Service Strategy and Tactics
3.5 Price
Strategy and Tactics
3.5.1
The Approach of the Authorized Customer Care Centres
3.5.2
The Approach of Local Repairing Shops
3.6
Positioning Strategy and Tactics
3.7 Key
Performance Indicators
3.8
Promotion Strategy and Tactics
3.9 Sales
Strategy and Tactics
4. Human Resources plan
4.1 Human Resource Requirements
4.2
Training Requirements
4.3 Skill
Gaps
4.4 Mode of
Hiring
4.5 Human
Resource Roster
4.6
Organizational Chart
4.7
Assignment of Critical Tasks and Activities
4.8 Flow of
Information within the Organization
5. Financial Plan
5.1 Basic
suppositions
5.2
Highlights
5.3
Sensitivity Identification
5.4 Profit
and Loss Statements
5.5 Cash
Flow Statements
5.6 Balance
Sheets
5.7 Ratio
Analysis
6. Implementation
6.1 Needs
and Requirements of Customers
6.2 The
Extent of the Potential Market
6.3
Strengths and Weaknesses of Competitors
6.4 Action
Plan
6.5 Risk
Management Strategy
6.5.1
Human Resource Skill Gap
6.5.2
Hazards of Lower Profits due to Economic Conditions and Increasing Costs
6.5.3
Uncertainty Factor
7. References
1.
Business Profile
1.1
Purpose of the Business Plan
The objective of the
business plan is to explain the mission, vision and business goals of Indra
Mobile. Further the business plan will also elaborate the different activities,
plans and actions that will be part of the strategy of the Company in order to
achieve these goals.
1.2
Mission
Indra Mobile repairing
services endeavor to sustain in the mobile repairing industry for a long period
and provide superior value to our customers through state of the art advanced
repairing services and thrust on achieving trust of the customer. Through this
objective Indra mobiles will achieve its ultimate aim of providing complete
solutions to all the technical issues of the customers with their handsets and
thus become leading mobile repairing services enterprise in the state of
Gujarat.
1.3
Vision
To achieve the highest level of customer satisfaction through
better-quality service and by providing our customers long term and reliable
solution through quality of repairing services and expertise.
To be reckoned as the topmost mobile repairing
service Company in the state for it’s:
Ø Expertise in repairing services and reliability of
service
Ø Attaining total customer satisfaction through
solutions to all kinds of technical issues
1.4
Business Goals
Ø
To recruit an highly skilled
repairer with high level of expertise who can assist the firm in attaining the
desired levels of customer satisfaction
Ø to promote
the USP of the store to the maximum people in the city so as to create
awareness about the store
Ø to create a
working culture that will consistently increase the reputation of the company
so that it can realize its mission of long term sustainability
Ø
to collect resources for continuous Up gradation of
the store, the services offered and the advance machinery
1.5
Key customers
Key customers will be
young adults, working people and senior citizens. It will be provide lower
price, good place and satisfactory services in Ahmadabad city.
1.6
Background of the Business
In India tendency of
people to believe that electronics goods should not be discarded right away and
people tend to keep getting them repaired as long as it is feasible.
This tendency of people
has from a long time flourished the market for repairers of electronics good in
the country. In Ahmedabad, the population comprises of a people from different
financial backgrounds. Depending on their financial status and capability to
buy a new phone, individual takes the decision to whether to discard their
phones or gives it for repairing. while the Upper middle class and affluent
people will decide to give away their phones to their friends or relatives if
it gets old and faulty, the middle class and lower middle class population
generally prefers to get their phones repaired and keep using it until it gets
to a point wherein further repairing is not feasible.
Apart from this, the
sophisticated software’s in the mobiles today has also presented with a huge
opportunity for the repairers as even in high end phones software issues prop
up and people have to show it to an expert to sort it and return it to its
normal functioning.
To read more…….
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