RESEARCH METHODOLOGY
The design is the structure of any scientific work. It gives direction and systematizes the research. The method you choose will affect your results and how you conclude the findings.
You can design your research methodology section by clearing answering two fundamental questions:
· How was the data collected or generated?
· And, how was it analyzed?
So you design the methods and tools used for conducting your research work. You analyze your research question, hypothesis etc. and the available options firstly and then suggests you an appropriate method for your Thesis. The justification of selection is also discussed in the research methodology chapter. Research philosophy, research strategy, research approach, research purpose etc. will be discussed in this chapter along with data collection methods, sampling strategy, data analysis plan etc. Moreover, this chapter will also discuss the ethical considerations of the study.
Specifically, explaining the following aspects your research methodology: PROCESS
Research process will be explained and if needed Research onion model will be used for understanding the research process.
Research design will be explained i.e. if it is exploratory, descriptive or explanatory.
Research philosophy will be explained i.e. if it is Positivism, Interpretivism or Realism.
Research Approach will be explained i.e. if it is inductive and deductive approaches.
Sampling Techniques will be explained i.e. if it is Simple random sampling, systematic sampling, stratified sampling etc. Sample size and sample procedure will also be explained.
When considering research involving human participant there are many ethical issues. Writekraft designs the ethical issues section by outlining the various ethical issues taken into mind while conducting the research.
Data analysis will be explained wherein it will be discussed which kind of statistical tools will be used such as SPSS (For Tests such as Regression Analysis, ANOVA, Chi-Square Tests, Z-Tests, Correlation, MANOVA, T-Tests, etc), AMOS, MS excel etc for analysis of the collected data.
In spite of best of efforts to minimize all limitations some might creep in course of the research, this will be aptly discussed in the research limitation section.
Research strategy will be explained i.e. if it is experimental, survey, case studies, observation, grounded theory or ethnography, etc.
Data collection will be explained i.e. if secondary and primary data collection methods are used
Furthermore, Primary data collection methods that are used will be explained i.e. if it is Observation research, Quantitative research or Qualitative research.
Furthermore, Primary data collection methods that are used will be explained i.e. if it is Observation research, Quantitative research or Qualitative research.
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